About Me

Celebrating Women in all their Crowning Glory


I’m Nica Reyes, a Professional Hair & Makeup Artist and Beauty Coach based in Manila, Philippines.

Creating Beauty is my purpose. I’m a banker turned digital marketer turned event planner turned hotelier turned makeup artist. Yes, it took me seven years and four professions to finally discover my niche, follow my passion, and heed my calling.

My love for makeup started when I was a little girl. I mastered my natural makeup look in grade school and perfected my tight lining (eye liner technique) in highschool. In college, I realized I was always assigned to do makeup and styling for projects, and a go-to person for eye shadow application during Christmas musicals.

I earned my Queen’s degree in Communication major in Media Production at Assumption College. My love for the backstage and grandeur events led me to makeup. I further enhanced my skills by enrolling at Australian College of Hair Design and Beauty – Manila, and School of Fashion and Arts. I also took Personal Makeup Lessons at Suesh, and Basic Hair Styling at Makeup Madness Philippines.

Right after school, I started accepting freelance works and landed opportunities in global companies such as Estee Lauder and Amway. So, what keeps me busy these days? Aside from makeup gigs here and there, I train and teach Unilever Network’s distributors product knowledge full-time. Oh and I’m a (part-time) vlogger too! It all started when I won BYS Philippines’ first makeup vlog challenge.

I draw my inspiration from the ultimate source of beauty, our Creator. He created each person “fearfully and wonderfully”, and my ultimate goal is to harmonize individuality with inner beauty. Nothing is more fulfilling than seeing girls and women reclaim their crown and celebrate their own kind of beauty.  



Queen. Beauty Coach. Glow-getter